Take a look at this truck wrap for Behr and their KILZ® line of interior paints and primers.
The fact that a paint company is using vinyl vehicle wraps should speak in volumes to their effectiveness:
By utilizing a vehicle wrap an advertiser can target his demographic audience by time and location. A truck like this in front of of a hardware store on on the freeway during contractor traveling times can bring a lot of brand recognition and sales on its daily travels. Vehicle Wraps are an excellent and affordable advertising source for big and small businesses alike.