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Custom Vehicle Wraps featured in the Wall Street Journal

You are here: Home / News / Custom Vehicle Wraps featured in the Wall Street Journal

News · 2013-01-20

Our company’s success in capitalizing the 2013 Food Truck Boom has been noted in this Wall Street Journal article. We’re quoted as being behind the boom and that’s due to our quality of work, expertise of installers, speed of installation, and competitive pricing.

Behind the boom is the rising number of food trucks in the Bay Area. Mr. Boyd’s Emeryville-based business, Custom Vehicle Wraps Inc., covers vehicles with wallpaper-like material, which is an alternative to paint jobs, charging around $6,000 to wrap a 30-foot truck. In the past three years, food trucks have become more than 40% of his business, and their numbers are growing much faster than the tour buses and sports cars he otherwise works on, he says.

The first step in wrapping a food truck is the design process at Custom Vehicle Wraps. Here Kwasi Boyd (left) works with Mark Letang on the design for the Grill Stars Truck. Photo by Lori Eanes for the Wall Street Journal.
The first step in wrapping a food truck is the design process at Custom Vehicle Wraps. Here Kwasi Boyd (left) works with Mark Letang on the design for the Grill Stars Truck. Photo by Lori Eanes for the Wall Street Journal.
After the designing process is finished the wrap is printed out in five foot sections at Custom Vehicle Wraps, Photo by Lori Eanes for the Wall Street Journal.
After the designing process is finished the wrap is printed out in five foot sections at Custom Vehicle Wraps, Photo by Lori Eanes for the Wall Street Journal.
After printing the sections the next step is laminated them. Here, Kwasi Boyd (left) and Sandor Price trim the laminated sections at Custom Vehicle Wraps. Photo by Lori Eanes for the Wall Street Journal.
After printing the sections the next step is laminated them. Here, Kwasi Boyd (left) and Sandor Price trim the laminated sections at Custom Vehicle Wraps. Photo by Lori Eanes for the Wall Street Journal.
Kwasi Boyd (left) and Sandor Price check details on the finished Grill Stars Truck at Custom Vehicle Wraps. Photo by Lori Eanes for the Wall Street Journal.
Kwasi Boyd (left) and Sandor Price check details on the finished Grill Stars Truck at Custom Vehicle Wraps. Photo by Lori Eanes for the Wall Street Journal.

The article also mentions our friends at Off the Grid and sheds light on the Bay Area Food-Truck scene. To find out more, read the article here: https://www.wsj.com/articles/SB10001424127887324734904578241741879961644

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